Digital signage are digital displays showing ads or messages for targeted audience. It is a new age signages which offers ease in changing content and expand the content capabilities beyond static posters to videos, live feed and animated content. Digital signage eco-system consists of digital displays/ panel which are powered by back-end digital signage software also called as content management software (CMS), and a back-end operating computer which is connected through a media player. Digital signage provides an opportunity to brands to create a centralized network of digital signages, it brings uniformity and ease in communications.
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